Tiger Woods and TaylorMade launched Sunday Red earlier this year.
Sunday Red, the clothing brand launched by Tiger Woods and TaylorMade this year, is embroiled in a legal battle over its logo.
Tigeraire, a US company that makes air-conditioned helmets for athletes and industrial workers, has filed a complaint with the US Patent and Trademark Office, alleging that its logo is similar to that of Woods’ new company.
In its complaint, Tigerair accused Woods and the Sunday Red Team of “unlawful seizure.” Another part of the lawsuit read: “The actions of SDR, TaylorMade and Tiger Woods blatantly disregard Tigeraire’s long-protected brand, trademark and identity, violate federal and state intellectual property laws and ignore the confusion their actions create for consumers.
SDR’s claim must be dismissed.” Both logos feature a tiger, and Sun Day Red justifies this by claiming that the 15 lines that make up their design correspond to each of the major tournaments Woods won during his illustrious golf career. The Sun Day Red trademark application has been stayed in court, giving the company 40 days to respond.
TaylorMade maintains it has “full confidence” in securitizing its trademark. The brand lawyer Josh Harben has given the opportunity to agree to the place where the table and the table agree on CNBC: “[TigerAire]. Because for Tiger and TaylorMade to trademark it, you’ll have to win this case.
Earlier this year, Woods ended his nearly three-decade partnership with sportswear giant Nike. Going into business with TaylorMade could prove just as lucrative, with sales of Sun Day Red expected to exceed £150 million a year from 2026.
The range was sold in a few hours when it was released in May, despite the list of 100 -pounds of polo shirts and a 150 -pound hooded sweatshirt, respectively.
Woods is convinced that this is the best time to go to the rider only. “I’m not a kid anymore,” he said during the presentation.
“Life changes, I have kids now and it’s a big part of the transition to that part of my life to have a product and a brand that I’m proud of.”