Louisiana-based Tigerair has rejected Tiger Woods’ Sunday Red trademark application, believing SDR has “misappropriated” the logo.
Tiger Woods may have to change the logo for his Sunday Red clothing company after Louisiana-based Tigerair rejected his trademark application.
Tigeraire started out by creating cooler, more comfortable helmets for the LSU Tigers in 2020. The company claims the Sun Day Red logo is similar to their own, so they applied in September. 25.
“SDR, TaylorMade and Tiger Woods’ actions show blatant disregard for Tigerair’s long-protected brand, brand and identity, violate federal and state intellectual property laws, and ignore the confusion their actions cause to consumers,” the complaint states.
“The SDR application should be denied.’’ The application explains how the Tigeraire logo has been in continuous use since August 2020.
The United States Patent and Trademark Office (USPTO) approved its registration in 2022. Tigeraire’s trademark covers the following products: “air conditioning, air cooling, ventilation equipment and devices, electric fans, personal fans, wearable fans and portable fans.”
But as Tigeraire has grown, it has expanded use of its registered trademark to other products, such as apparel and cooling devices that golfers can use.
Because Sun Day Red is a golf apparel company and Woods wears the logo at high-profile events like the Masters and the U.S. Open, Tigeraire decided to take legal action to protect its brand. In response, Taylormade, who supports Sun Day Red, said CNBC News: “We are completely safe from the securitization of our brands.”
Woods, Taylormade and Sunny Day Red until November 4, answer and respond to this notification of the opposition.
They must win their lawsuit against Tigeraire in order to trademark their logo, which features 15 tiger stripes representing Woods’ 15 major championship victories.
But in all likelihood, the two sides will reach an amicable settlement first, CNBC reports. The question of whether it will be replaced by the redden logo of the red brand of the sun is still unknown.