Rumors have negotiated a sponsorship agreement with Ferrari with his non -Alco Holican Tekie Love Love ALMAVE.
According to F1 journalist Joe Sword, when the F1 champion Lewis Hamilton joined Ferrari in 2025, he joined Ferrari through his own non -fatal tequila brand, Almave. I was able to support myself. Savard commented in his latest issue of Carnet Vert:
“An interesting rumour in the Singapore paddock was that Lewis Hamilton might end up getting sponsored by Ferrari.
Okay, that sounds a bit strange, but in August, French giant Pernod Ricard, the world’s second-largest wine and spirits company, bought a non-alcoholic tequila brand called Almave, which, curiously, is owned in collusion with an L. Hamilton along with Copper, who previously operated it, and Mexican distillery Casa Lumbre.
“The aim of the alliance with Pernod Ricard was to use the French company for global distribution and to capitalise on its experience in creating new brands. The word is that Almave might be signed as a Ferrari sponsor next year.”
The British driver confirmed the partnership with Pernod Ricard a few weeks ago. Speaking about the new collaboration, Hamilton explained:When I decided to embark on this project it was important to me to find partners who could help me realise my vision without compromise.
“I am proud that not only quality and taste, but also real ingredients were tested in time.
“In the first part of this trip, Casa Lumre was the best in his class. I am proud that we have reached such a short time.
Today, we are delighted that Pernod Ricard has become an official shareholder of Almave, unlocking the potential of the next stage of our journey and introducing Almave to even more people around the world.
Alexandre Ricard, Chairman and CEO of Pernod Ricard, also declared:
“Together with Almave, Lewis Hamilton and Casa Lumbre have created something truly outstanding in terms of quality, taste and positioning. Agave is a very popular category around the world.
“The inclusion of a non-alcoholic product in our premium portfolio that fully pays tribute to the artisanship and craftsmanship of traditional distilleries makes it a true gem.”
Ivan Saldaña, co-founder and master distiller at Casa Lumbre, added:
“Casa Lumbre is proud to continue our history of partnering with individuals and companies that support our vision to express Mexico’s national spirit and botanicals in an authentic, evidence-free way.
“It’s a dream come true to be able to bring this kind of faithful education to people in every corner of the world. Thanks to Pernod Ricard, it will soon become a global reference in this innovative category.
Rumours suggest that the Almave will very likely be featured on the iconic red Ferrari F1 by next year.
