Scottie Scheffler and Andy Weitz prior to the FedEx St. Jude Championship at TPC Southwind in 2022.
The PGA Tour has added another executive to its roster, announcing Monday that Andy Weitz has been named chief marketing and communications officer and executive vice president of investor relations. Weitz spent the past decade at Aon, where he most recently served as chief marketing officer for the global professional services firm.
The newly created investor relations duties will include developing a messaging and communications strategy for PGA Tour Enterprises, the new subsidiary of the PGA Tour which was created earlier this year. Strategic Sports Group (SSG) made the first investment to that group—of $1.5 billion—which is what’s being used to help give players more financial stake in the PGA Tour, called the Player Equity Program.
“As our business continues to evolve and grow, Andy will be an invaluable addition to the PGA Tour given his experience as a trusted advisor to many of the world’s largest and most influential companies,” said PGA Tour commissioner Jay Monahan. “With his track record of helping global companies tell their stories and engage their stakeholders, as well as his deep knowledge of the business community, Andy will be instrumental in further elevating the PGA Tour brand and helping our organization grow.”