The seven-time F1 world champion found form for Mercedes this weekend after struggling for most of the season.
Lewis Hamilton will start the Spanish GP on Sunday from third place and in a fresh rainbow helmet.
The Mercedes driver has been bringing Pride visibility to F1 tracks with colorful helmets since November 2021, when he won the Progress Pride flag and the message “We Stand Together” in Qatar.
At the Circuit de Catalunya near Barcelona this weekend, the top of his helmet will sport the traditional six-striped Pride flag with the slogan “Love is love”
.This is at least the eighth time the British veteran has graced the runway in a rainbow look.
After his debut at the Qatar GP three years ago, Hamilton wore the same helmet in subsequent races in Saudi Arabia and Abu Dhabi.
At the beginning of last season, Hamilton presented a second rainbow model for the Bahrain GP, complying with the FIA directive on making political statements.
Some tried to claim that the helmet violated the restrictions, but it was soon announced that the FIA had no problem with it.
Hamilton later wore a rainbow helmet in Miami, Hungary and the Qatari Grand Prix, all places where LGBTQ rights were nullified or absent.
He said ahead of the race weekend at the Lusail International Circuit: “I think it’s always good to raise awareness about things, but it’s more about the work behind the scenes, the conversations you have.
“At the time of writing, neither Hamilton nor Mercedes have commented on the new “Love is Love” helmet.
The annual Pride parade in Barcelona only takes place on July 20 this year, although Madrid Pride in the Spanish capital is the following weekend.
Mercedes-Benz Grand Prix Ltd, the company that runs the Mercedes-AMG F1 works team that competes in the F1 World Championship, is a partner of Racing Pride, launched in 2019 to promote LGBTQ inclusion in motorsport.
Racing Pride’s work was featured in the final episode of Sky Sports’ F1 program which aired at the start of the race weekend..