One of the largest sponsor PGA tours is growing. This encouraged a tour to sign a contract with Liv Golf in order to bring professional golf stability.
Rory Makilra has returned to negotiations between the PGA tour and the state investment fund of Saudi Arabia, Liv Golf Sacker (
Image: PGA tour)
The pressure is increasing on the PGA tour. One of the largest sponsors of the tour needs to be hostile to Liv Golf and take measures to stabilize professional golf.
Mary depaori, a marketing director (RBC) of Royal Bank (RBC), a title sponsor of RBC Heritage and RBC Canadian Open, should show many patience on tours because negotiations continue to join. I admitted. Liv Golf patron of Saudi State Investment Fund (PIF). Eleven months ago, the PGA Tour, DP World Tour and PIF announced they had reached a framework agreement to merge the two companies, paving the way for the game to be reintegrated with the start of the spin-off of LIV Golf in 2022. PGA member. The biggest star on tour. in progress.
However, progress has been limited since then, and the precise details of the deal have yet to be agreed, despite the deadline passing. World No. 2 Rory McIlroy has since returned to the negotiating table to find a solution, joining Tiger Woods and Adam Scott on a negotiating committee hoping to secure an investment agreement with PIF. .
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DePaoli said RBC has a very similar view of fans who are alienated and dissatisfied by the political and economic conflicts that have dominated the conversation in professional golf for the past two years, and who want an immediate resolution. He said he was doing “I think we probably all feel the same way,” DePaoli said at a press conference ahead of the Canadian Open later this month. “We all go through it, whether it’s sponsors, fans or players. We are now looking at the PGA Tour and trying to figure out a business model that is facing serious problems and has not yet been fully resolved. And this has not been decided yet. Therefore, a lot of patience is required.
“How the Tour stabilizes men’s professional golf is going to be very important to us. The analogy I used is that we both flew the plane and we both built it. Probably not that far. However, if some of these unresolved issues can resolve themselves in the short to medium term, I think we will be able to leave behind static changes that many people will not notice. I wasn’t very satisfied. I hope they can get men’s professional golf back on track and grow in a very positive direction again.
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RBC Chief Marketing Officer Mary DePaoli urged the PGA Tour and his PIF to finally reach a merger agreement (
photograph:
Canadian Open/YouTube)
McIlroy, who is second in the Wells Fargo Championship entering the third round on Saturday, was on a lengthy Zoom call last weekend with Woods, Scott and tour representatives to discuss PIF negotiations. revealed.
The Northern Irishman’s addition to the committee comes after he was blocked from joining the PGA Tour’s political committee this week. McIlroy initially had a seat on the policy board but resigned in November to focus on his game and personal life, but he was open to rejoining upon a request from Webb Simpson last month, who was willing to vacate his seat so McIlroy could be at the forefront of talks with PIF.
However, Golf Digest reports player directors Patrick Cantlay, Jordan Spieth and Woods were not keen for McIlroy to return having recently resigned. The PGA tour stated that Rory Makilra was overlooked after being released by Tiger Woods and Co.
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However, it is clear that RBC is tired of the situation, and the company wants a negotiated resolution PIF as soon as possible, no matter who participates.
“Sometimes they experience things with their partners through things,” said Depaori. “And you have to summarize it as long as you can see them, I want to pass through everything they experience. Now I’m golf at this moment, and many others. Unlike professional sports, it experiences a change. This requires change. Many other leagues and teams have gone through similar things throughout their history. “So we hope that this issue is fixed soon. We hope that they can unite the sport in a very healthy way and once again benefit the players, sponsors and fans. I look forward to it. If our fans are happy, we are happy too. If the players are happy, we are happy too. But right now we’re still seeing a little change there.”