LIV Golf continues to strengthen its position in the professional golf pyramid with the addition of Commissioner Greg Norman to its team following their latest outing in Singapore.
LIV Golf has announced the appointment of Adam Harter as the league’s new chief marketing officer (CMO), with Greg Norman calling the breakaway tour’s latest addition “world class”.
LIV has continued to grow since hitting the scene in June 2022, attracting some of the biggest names in sports to the PGA Tour. But their latest addition was from the top. Norman and his colleagues brought Harter on as chief marketing officer after working at PepsiCo and Media, Sports & Entertainment.
Following his appointment, Harter received a standing ovation from Norman, who said in a statement: “Adam will support the continued operations of LIV Golf and grow our league and team. We bring unique, world-class skills and experience that will create exciting new opportunities for our “brand.” . \ “Add leaders such as Adam Paul We are proud of our many achievements, but the best is yet to come. »
Eager to begin work on the Saudi Arabia-funded series, the new marketing director said: “We are thrilled to join LIV Golf at such a dynamic time in the league’s history and in the history of the sport. Already well-known for its innovative designs, LIV Golf will drive innovation for golf and global engagement with fans and partners that is unmatched in the sports environment.” “We look forward to building on LIV’s early success and continuing to develop a global league and team brand that is recognized around the world.” The future of LIV golf is very bright and the possibilities are endless. . Harter’s appointment comes just weeks after LIV added five new executives to its operations.
Last month, the league announced the appointment of David Phillips as its new financial chief, along with Ross Hallett as head of events and Katie O’Reilly as head of team operations. Pam Sakri was also appointed head of human resources, and Tim Taylor was made head of the Saudi-backed company’s UK headquarters in London. These appointments are a sign of intent on the part of the LIV organization, whose future is in question following the shocking announcement of a framework agreement between the PGA Tour and the Saudi Public Investment Fund (PIF). The deal announced last June included a breakaway league, and Norman was not involved in the negotiations.
Nevertheless, the former world number one is confident his 54-hole league will survive. “I am only responding as CEO of LIV,” he told Bloomberg. “My boss (Yaser Al Rumayan) said that LIV will remain here. He will certainly work even after death. Now he is a young man.
“So he asked me to concentrate and deliver LIV. LIV is a separate entity. He has invested billions of dollars in this project. And we’re starting to think of this as creating an ROI (return on investment). So I’m going to focus here. »
